Internal Communications: Planning the Plan

Many companies concentrate on conveying to their audiences that are outside; segmenting markets, studying, developing messages and strategies. This same attention and focus should be turned inside to make an internal communications strategy. Powerful internal communication preparation enables large and small organizations to develop a procedure for information distribution as a means of addressing organizational issues. Before inner communications planning can start some basic questions have to be answered.

— What Is the state of the organization? Inquire questions. Do some research. One type of research would be to take a survey. How’s your business doing? What do your employees consider the business? Some want to make their workplaces better and may be surprised by how much employees care. You may also uncover some difficult truths or perceptions. This information can help lay a foundation for what messages are conveyed and how they may be conveyed.

This is where a company can identify the culture they would like to represent the future of the business. Most firms have an outside mission statement. The statement might give attention to customer service, continuous learning, quality, or striving to function as the best business together with the highest satisfaction ratings, although to be the biggest company in the market with the most sales.

— Where are we going, and what is the progress? Internal communicating objectives must be measurable, and will change with time as goals are achieved or priorities change. As an example, the financial situation of a business may be its largest concern. One objective might be to reduce spending. How can everyone help fall spending? This backed up by management behavior, must be conveyed through multiple routes, multiple times, and then measured, and advance reported to staff.

Pick your marketing mix. However, this could be determined by the individual organization. Some companies may make use of them all, but not efficiently. As they say, “content is king.” One of the worst things a company can do Communication plan is discuss a whole lot, but not really say anything at all.

With an effective internal communications plan in place a firm will soon be able facilitate change initiatives, develop knowledge of company goals, and to address staff concerns. Firms can start communicating more effectively with team members and truly make an organization greater than the sum of its parts by answering a few essential questions.